Botshit — made-up, inaccurate, and untruthful chatbot content material that people uncritically use for duties — can pose main dangers to your online business within the type of reputational injury, incorrect choices, authorized legal responsibility, financial losses, and even human security. But, it’s unlikely that chatbots are going away. How will you handle these dangers whereas making the most of the advantages of promising new instruments? The authors recommend asking two key questions primarily based on their analysis: How essential is chatbot response veracity for a activity? And the way tough is it to confirm the veracity of the chatbot response? Primarily based in your responses to those questions, you may higher establish the dangers related to a given activity — and efficiently mitigate them.